Position Title:
Blogging and Content Specialist



JOB SUMMARY


Compose compelling, concise and persuasive copies for different audiences and industries in order to attain successful ranking results using Search Engine Optimization techniques.




DUTIES & RESPONSIBILITIES


Develop an innovative blog strategy for the company and its respective clients.

Develop a variety of branded posts for inclusion in relevant blog communities


Post and promote the company in a non-marketing manner to relevant blogs, boards and chats

Identify enthusiast groups likely to have affinity for the product; develop relationships with the enthusiast groups


Actively monitor and track the company’s traction among the blog sites on which you have posted company messages

Work with relevant teams to learn about and anticipate marketing efforts


Be a key member of a small marketing team

Perform tasks assigned to him/her from time to time.














JOB SPECIFICATIONS


A. Education/Knowledge: No degree necessary but must be a prolific writer
Knowledge of blogging communities and an active user of blogs
Knowledge of Search Engine Optimization including directory submissions and link
Proficient knowledge of blogging software including Wordpress.
Knowledge of KEI
Knowledge of SEO specifications necessary for copywriting



B. Skills/Competency: Strong analytical and problem solving skills
Excellent written and verbal communication skills
Self-motivated with the ability to work both independently and as a team
Enthusiastic user of a mobile phone and internet

C. Work Experience: 2-5 years of copywriting experience
Experience with SMS and Internet technologies
Experience